March 2011  
UpWrite Press Writing eTips

Creating the Mission Statement

Mission Statement Frame

Whether you are starting a new business or establishing a charitable organization, you need to develop a mission statement—a brief, clear declaration of purpose that tells exactly who you are and what you hope to accomplish. A mission statement lays the groundwork for all future policies and also creates that all-important first impression for a prospective investor or donor. It deserves some serious consideration. Here are a few tips for writing an effective mission statement.

  • First, determine your purpose. What will your company or organization do or stand for?
  • Next, consider your readers. Is your statement going to be read by investors and donors, or by people who will use your services? What do you want your audience to know about you?
  • Finally, give outcomes. What are you offering to your clients or investors?

Think of your mission statement as a picture frame, capturing the overall image of your organization, enhancing and presenting it in the best way possible.

For professional business writing tips, see Write for Business: A Compact Guide to Writing and Communicating in the Workplace—just one of the handy business writing materials from UpWrite Press.

Teacher Tips

In order for employee training sessions to be worthwhile, they must be done in the most efficient manner possible, both in terms of time and of cost. When designing a training session, consider these points:

  1. In what order should the information be presented? Is one section dependent on another? Be sure to give your employees the basics before you explain the advanced material.
  2. How will you determine if the session is successful? Before the training commences, prepare a rubric of desired outcomes—whatever it is you want the employees to be able to understand or do after receiving the training. Then establish a way to observe and evaluate your trainees’ progress.

That Little Extra

When theater directors prepare a play for the stage, they begin by organizing the rehearsals—working backward from opening night. This way, they are better able to see where the milestones must fall, providing a timeline that will assure the desired outcome. You can use this method to accomplish any goal: Start at the end—let’s say, where you plan to be in 10 years. Then work backward, moving from plateau to plateau, considering the steps taken in between each. This exercise should give you a plan and a timeline for getting where you want to be. And as you follow your plan, remember to be flexible. If you get off track or fail to meet some goal at the “right time,” readjust and keep on going.


March Writers’ Forum Topic

Here’s your chance to tell us how your work environment operates. Send us your responses to the forum question below, and we’ll print the most interesting in our eTips Mid-Month Mini.

This month we thought we’d revisit the topic of dress codes. With the constant move toward casual office dress, we are wondering how your business handles it, and how it affects you.

E-mail your response to Write “March Writers’ Forum” in the subject line, and you could see your reply in the eTips Mid-Month Mini.

We Want to Hear from You

This is your chance to be part of the UpWrite Press newsletters and blogs. What writing topics do you want to hear about? Have you any favorite communications tips you’d like to share? What words do you constantly mix up? Send us your ideas and you could see your name in Writing eTips or the Mid-Month Mini.

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Write for Business Blog

Entries for the month of February:

Staff Articles

Using Punctuation

Constructing Sentences


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Coming in April

Writing the Policy Procedure

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