eTips Mid-Month MiniTM

August 2006

Welcome to the eTips Mid-Month Mini, an UpWrite Press extra
designed to get you actively involved with writing.

| Business Writers' Forum | Word Pair of the Month |
| Coming Next Month | Writing Tips | Suggestions | Our Products | Blended Learning |


This month’s forum question asked,
Do you have an on-site writer,
or do you hire the job out?

What advantages/disadvantages have you found for
the way you handle this job?

Diane Winters of Kaliope’s Kitchen, an independent housewares store, replied:

We’re a “mom and pop” operation, so we can’t afford a separate department for creating advertising and informational copy. We just write up what we want to say and rely on local printers to help us arrange our materials. Our ads and letters sound like us—down to earth and homey—and that’s good. Still, we have made errors, and it would be nice to have someone whose main job was to write good, correct letters, brochures and ads. Maybe someday.

John Hastings, Operations Manager for Shure-Rite Manufacturing, stated the following:

When we advertised for a new office assistant, one of the stated requirements was that he or she be a polished writer. We hired Stacey mainly because of her writing background, and, along with her other administrative duties, she handles or edits all correspondence, advertising copy, and equipment manual content. It’s worked out very well. Having a skilled writer on staff is an efficient and economical way to ensure that every piece of writing that comes out of our company looks professional.

Watch for another Writers’ Forum question in our September eTips.

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WORD PAIR of the MONTH: Fewer and Less

Two words constantly confused are fewer and less. While both refer to a diminished amount, they should not be used interchangeably. Here are ways to tell when to use each.

Fewer refers to a number of things that can be counted separately.

Because of the new robotic welders, we need fewer people on that line.

Less refers to an uncountable value, degree, or collective whole.

We need less water in that tank, or it will overflow when we add the
material to be washed.

If an item can be broken into units, use fewer. If it is considered as a whole,

Less money, but fewer dollars
Less rain, but fewer raindrops
Less laughter, but fewer laughs
Less work, but fewer assignments

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UpWrite Press Offers Personal Coaching
for Business Writing Skills


What's the quickest way to improve your business writing skills? Personal coaching may be the answer.

UpWrite Press offers a variety of personal coaching plans that teach traits and techniques of business writing.

Our personal coaching delivers real results with minimal investment in time and money. We start with your own writing samples. Our professional writing coaches study and assess them. Then we contact you at the time and place of your choosing and set up a teleconference that gives you concentrated, personalized attention. We discuss your strengths and weaknesses—no scripted observations. We show you how to improve your business writing skills by capturing your ideas, with your style and voice, in the most powerful, clear, and engaging way possible. We show you how to write faster with fewer changes. Plus, we give you strategies for improvement that you can use beyond the session.

Personal coaching is today's "executive summary" for effective business writing. For more information
about this dynamic new approach to training, download our Personal Coaching Plan* document, or call
1-800-261-8258 ext. 17.

*The Personal Coaching Plan document is provided in PDF format. For free Adobe Reader software, visit


Coming in the
September eTips

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eTips is a publication of UpWrite Press, Inc., P.O. Box 460, Burlington, Wisconsin 53105. Copyright © 2006, UpWrite Press. All rights reserved. Visit