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UpWrite Press understands the importance of writing skills in business: We're business people just like you. On this blog you'll find tips to improve your writing, along with topics of interest to our staff.

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    Organizing Your Proposal

    Thursday, December 17, 2009

    Last time we talked about how to handle prewriting of proposals. Once you have your ideas set out, it's time to write your draft, arranging those ideas to make sense and have impact. Here are some tips for drafting the three parts: the opening, the middle, and the closing.

    Design the opening to catch your reader's attention and explain the purpose of your proposal. Identify the importance of your product or service and, if possible, include a brief service timeline and cost.

    In the middle, present your points in a clear, organized manner. For persuasive writing, it's a good idea to begin with your second-strongest argument and end with your strongest. Supply support materials, including a description of your proposed product or service, and give details as to application, delivery, or service. This is the time to show why your product or service is more desirable than other, similar ones.

    Finally, use the closing to emphasize why your reader should use your product or service. Present any additional information that will clinch your argument. Your closing is the last thing your reader will see, and usually the last thing remembered, so make it strong, clear, and to the point.

    When you're finished drafting, read through to make sure you've answered any questions your reader might have. You should have included a description of your product, a proposed budget, a schedule for implementation, and your qualifications for the job. Once you're satisfied with the content, go through it again and make any structural revisions. Finally, always proofread for grammar and spelling errors.

    You can learn more about writing proposals beginning on page 67 in Business and Sales Correspondence, just one of the many helpful business-writing materials from UpWrite Press.

    - Joyce Lee