Write for Business - Blog

UpWrite Press understands the importance of writing skills in business: We're business people just like you. On this blog you'll find tips to improve your writing, along with topics of interest to our staff.

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    Arrangement of a Sentence: Balanced

    Thursday, April 14, 2011

    A balanced sentence features a parallel structure that emphasizes a similarity or a contrast between two or more grammatically equal parts (words, phrases, or clauses).

    When writing a press release, start with the most important information and end with the least important data.

    Note: Parallelism means "putting elements of equal value into similar constructions." Parallelism can make your sentences especially clear and add emphasis to your ideas.

    His first full-time job meant the end of impossible budgeting, with an easier life ahead. (Unparallel)
    His first full-time job meant the end of impossible budgeting, and the beginning of an easier life. (Parallel)

    For more business-writing tips, browse our blog or use the search box atop the page. Or purchase our handy Proofreader's Guide ebook or Write for Business handbook.

    Arrangement of a Sentence: Periodic

    Tuesday, April 12, 2011

    A periodic sentence moves from specific examples to the main idea.

    Putting the critical information in the first paragraph is easier when you visualize a newspaper editor cutting off the end of the release to make it fit in the available space.

    For more business-writing tips, browse our blog or use the search box atop the page. Or purchase our handy Proofreader's Guide ebook or Write for Business handbook.

    Arrangement of a Sentence: Cumulative

    Thursday, April 07, 2011

    A cumulative sentence places the point to be made in the main clause and gives it emphasis with modifying words, phrases, or clauses placed before it, after it, or in the middle of it.

    While double-checking the facts for accuracy, press-release writers look for the critical information, the newsworthy data, the new answers to old questions.

    For more business-writing tips, browse our blog or use the search box atop the page. Or purchase our handy Proofreader's Guide ebook or Write for Business handbook.

    Arrangement of a Sentence: Loose

    Tuesday, April 05, 2011

    In a loose sentence, the point of emphasis comes at the beginning. Explanatory material is added as needed.

    The press release is a vital tool often used to increase public visibility, to create a positive image, and to market services or products.

    For more business-writing tips, browse our blog or use the search box atop the page. Or purchase our handy Proofreader's Guide ebook or Write for Business handbook.

    Arrangement of a Sentence

    Thursday, March 31, 2011

    By arranging words in a particular way, the writer creates a point of emphasis. These arrangements may be classified as loose, cumulative, periodic, or balanced.

    Note: Be careful when working with sentences. It's very easy to fall into the trap of writing run-on or rambling sentences. A short, clear sentence beats a long, wordy one every time.

    For more business-writing tips, browse our blog or use the search box atop the page. Or purchase our handy Proofreader's Guide ebook or Write for Business handbook.